Privacy Policy

At Pure Vine Wine Store, your privacy is of paramount importance to us. This Privacy Policy outlines how we collect, use, protect, and share your personal information when you visit our website, pure-vinewine.com. By using our site, you consent to the practices described herein.

1. Information We Collect

We collect information that you provide directly to us, as well as data collected automatically during your visit:

• Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely via our payment gateways), PayPal account information, and billing address. Note that we do not store full payment card details on our servers.
• Technical Data: IP address, browser type, device information, and pages visited, collected via cookies and similar technologies.
• Communication Data: Correspondence when you contact our customer service team via email or other channels.

2. How We Use Your Information

Your data is used to enhance your experience with us:

• To process and fulfil your orders, including payment processing and delivery.
• To communicate with you about your account, orders, and promotions (with your consent).
• To improve our website, product offerings, and customer service through analytics.
• To comply with legal obligations and prevent fraudulent activities.

3. Data Sharing and Disclosure

We value your trust and do not sell your personal information. We may share data with:

• Service Providers: Trusted third parties such as payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers, solely to facilitate our services.
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.

International transfers of data are protected through standard contractual clauses and safeguards, as we serve customers globally (excluding Asia and certain remote areas).

4. Data Storage and Security

We implement robust security measures to protect your information:

• Data is stored on secure servers with encryption technologies (SSL/TLS) to safeguard transactions.
• Payment details are handled by PCI-DSS compliant payment gateways; we do not retain sensitive card data.
• Access to personal information is restricted to authorised personnel only.

While we strive to protect your data, no method of transmission over the internet is 100% secure. We continuously review and enhance our security practices.

5. Your Rights

Under data protection laws (including GDPR and UK Data Protection Act 2018), you have the right to:

• Access, update, or delete your personal information.
• Object to or restrict processing of your data.
• Data portability and to withdraw consent for marketing communications.
• Lodge a complaint with a supervisory authority.

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience:

• Essential Cookies: Required for site functionality, such as shopping cart and payment processing.
• Analytical Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to display relevant advertisements (with your consent).

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. Changes to This Policy

We may update this policy periodically to reflect changes in practices or regulations. The revised version will be posted on our website with an updated effective date.

8. Contact Us

If you have questions about this Privacy Policy or our data practices, please reach out to us: